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Thursday, September 1 • 12:30pm - 12:50pm
Breaking all the rules to build a brand in the digital age

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As a brand, the plan was always to be engaged with our customers and build an experience that was memorable and that our customers would love to be a part of. The brand story was always in the experience and in building a community of people who engage, build conversations and in turn become mascots for the brand. Chumbak has focussed on building a truly community driven brand by using each social channel to foster that community through great content. We turned the everyday Digital brand building exercise into a Social Media driven community of fans who not only love the brand but also give us some of our most valuable insights into the business.

avatar for Vivek Prabhakar

Vivek Prabhakar

CEO, Chumbak Design Private Limited
Vivek has over 16 years of experience in various brand and retail marketing roles. Vivek was part of the initial brand team, that responsible for the turnaround at Tanishq. Post which, he experienced his first dot com adventure at Fabmart where he was head of the Jewelry and Watches Category. He then joined Platinum Guild International as head of their south markets looking after retail marketing. As head of modern trade marketing... Read More →

Thursday September 1, 2016 12:30pm - 12:50pm
Regency Ballroom

Attendees (2)