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Thursday, September 1 • 4:00pm - 4:50pm
Marketing Software: Did it work as Promised?

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Short Keynote

Speaker: Tracy Eiler, CMO, Inside View

 

Panel Discussion

Marketing Software: Did it work as Promised?

Right Message to the right person at the right time is the holy grail of marketing. Post CRM, Marketing Automation Software (MAS) is the most adapted and consumed Marketing Technology by companies. In this session we will discuss and understand from marketing leaders’ perspective on ROI from MAS and the measures & performance matrix, best practices and challenges.

Moderators
avatar for Tracy Eiler

Tracy Eiler

CMO, InsideView
Tracy Eiler has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for more than 20 years. She is the chief marketing officer at InsideView, the leader in market intelligence. InsideView gives sales and marketing teams the data, insights, and connections they need to drive revenue growth. | | Tracy has been both a marketing executive and consultant to a variety of business-to-business... Read More →

Speakers
avatar for Santosh Abraham

Santosh Abraham

Founder & Lead Analyst, ResearchNXT
Santosh is Founder & Lead Analyst at Research NXT, an innovative Market Research company that provides free, unbiased and in-depth research on trending Enterprise Technology topics to Business Leaders. Santosh has more than twelve years of experience in Product Development, Market Research, Demand Generation & GTM Strategy Consulting. | | Prior to Research NXT, Santosh was Co-Founder & CEO at LeadEnrich an award winning... Read More →
avatar for Tarun Jain

Tarun Jain

Head of Product, Monetization, Flipkart
Tarun heads product for marketing and advertising initiatives at Flipkart. He is responsible for driving business strategy, product, design, partnerships and customer adoption across his products. | | Before Flipkart, Tarun ran advertising, commerce and payments at Twitter in San Francisco, and SMB Advertising at Google in Mountain View, CA. He holds several patents in digital advertising, martech, commerce and payments solutions... Read More →
avatar for Julie Woods-Moss

Julie Woods-Moss

CEO - Global Nextgen Business & Chief Marketing Officer, Tata Communications Ltd.
Julie Woods-Moss is CEO of the Global Nextgen business and also Chief Marketing Officer at Tata Communications. As CEO, she is responsible for business with “silicon valleys” around the globe. Under Julie’s leadership, the Global Nextgen business grew to over $200 million in annual revenue with just under $1 billion in business under contract. As the CMO of Tata Communications since 2012, she is responsible for all... Read More →


Thursday September 1, 2016 4:00pm - 4:50pm
Regency Ballroom

Attendees (1)