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Thursday, September 1
 

8:30am

Registration and Networking
Thursday September 1, 2016 8:30am - 10:00am
Pre Function Area

9:30am

Inaugural Address/ Ceremony
Speakers
avatar for R Chandrasekhar

R Chandrasekhar

President, NASSCOM
Mr. Chandrashekhar was the Chairman, Telecom Commission and Secretary, Department of Telecommunication till March 2013. During his career in Government, he held a wide variety of key assignments many of them relating to the ICT sector, both in the Government of India and the State Government of Andhra Pradesh. He has extensive experience of formulating and implementing policies, strategies and action plans to foster the growth of the IT... Read More →


Thursday September 1, 2016 9:30am - 10:00am
Regency Ballroom

10:00am

How Consumer Hyper adoption & Emerging Technologies drive Digital Disruption?
Speakers
avatar for James McQuivey

James McQuivey

VP- Principal Analyst, Forrester Research


Thursday September 1, 2016 10:00am - 10:30am
Regency Ballroom

10:30am

Why Customer Experiences trumps communication in a digitally disrupted world?
Building customer relationships isn’t about one-size-fits-all interactions. Customers expect a relevant and engaging experience. Discussion on leveraging data and touchpoints to develop personalized interactions that engage and delight customers.

Speakers
avatar for Kal Raman

Kal Raman

Executive Vice President and Chief Digital Officer, Samsung Electronics America
As Samsung Electronics America’s Executive Vice President and Chief Digital Officer, Kal Raman leads the organization’s strategy to enhance the Samsung online commerce business and overall digital customer experience. With extensive consumer technology and operational experience with some of the world’s largest online retailers, Kal oversees a cross-functional task force to drive sales and customer acquisition as... Read More →


Thursday September 1, 2016 10:30am - 11:00am
Regency Ballroom

11:00am

Networking Tea and Coffee
Thursday September 1, 2016 11:00am - 11:30am
Pre Function Area

11:30am

Digital is Everything but is everything Digital?
This discussion will focus on are we really in the post digital era or are we just beginning to think digital? How firms are planning for a post digital future, how they build on and enhance their existing capabilities, securing executive buy-in, and advice on overcoming common obstacles in the process.

Moderators
avatar for Rajesh Jain

Rajesh Jain

Founder & Managing Director, netCORE Solutions
Rajesh Jain is a serial tech and political entrepreneur based in Mumbai, India. Rajesh is Founder-Managing Director of netCORE Solutions, India’s leading provider of digital real-time communications via email and mobile, and multi-channel marketing automation solutions for enterprises. | | Rajesh’s new political venture, Free A Billion, aims to transform India by changing the rules (rather than changing or persuading on... Read More →

Speakers
avatar for Sonali Malaviya

Sonali Malaviya

Head of Marketing, India, Twitter
Sonali Malaviya, Head of Marketing, India, at Twitter; Sonali leads the charge for Marketing at Twitter India. She's responsible for communicating the value of Twitter to marketers & agencies in India & elevating awareness and understanding of Twitter as a platform. | | Sonali joined Twitter in September 2015 with over 15 years of experience in the marketing industry. She previously worked at Mindshare, leading a portfolio of... Read More →
avatar for Karthi Marshan

Karthi Marshan

Sr. EVP & Head – Group Marketing, Kotak Mahindra Bank Limited
Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, oversees marketing efforts across all verticals with Kotak’s presence, including insurance, banking, brokerage, asset management et al. | Previously, Karthi helmed the marketing function of IDBI Bank. He is also a co-founder of Sharekhan, one of India's leading retail brokerage firms. | Karthi started his professional career as a copywriter, then moved on to... Read More →
avatar for Lloyd Mathias

Lloyd Mathias

Marketing Director, Consumer PC's, Asia Pacific & Japan, HP Inc.
Lloyd Mathias is the Marketing Director for Consumer PC’s, HP Inc. Asia-Pacific & Japan region. He also leads Personal Systems marketing for HP India.Prior to joining HP in May 2014, Lloyd was an entrepreneur who co-founded GreenBean Ventures an advisory that helped accelerate growth for early stage companies in the technology & telecom domain. | | Lloyd was instrumental in the launch of Tata Docomo & Tata Photon as... Read More →


Thursday September 1, 2016 11:30am - 2:10pm
Regency Ballroom

12:10pm

Why you need a new approach to marketing!
Traditional approaches to marketing no longer work in today’s mobile-driven, millennial-led economy. This session will provide a new framework for marketing and case studies to show how it works.

Speakers
avatar for Dave Frankland

Dave Frankland

Chief Strategy Officer, Selligent
Dave serves as Selligent’s Chief Strategy Officer where he is responsible for developing and overseeing the execution of the company's strategic initiatives and corporate development. | | Previously, Dave was managing partner of his own customer relationship strategy consultancy. For several years prior to that, he was an award-winning analyst and research director at Forrester Research. Dave co-launched Forrester’s... Read More →


Thursday September 1, 2016 12:10pm - 12:30pm
Regency Ballroom

12:30pm

Breaking all the rules to build a brand in the digital age
As a brand, the plan was always to be engaged with our customers and build an experience that was memorable and that our customers would love to be a part of. The brand story was always in the experience and in building a community of people who engage, build conversations and in turn become mascots for the brand. Chumbak has focussed on building a truly community driven brand by using each social channel to foster that community through great content. We turned the everyday Digital brand building exercise into a Social Media driven community of fans who not only love the brand but also give us some of our most valuable insights into the business.

Speakers
avatar for Vivek Prabhakar

Vivek Prabhakar

CEO, Chumbak Design Private Limited
Vivek has over 16 years of experience in various brand and retail marketing roles. Vivek was part of the initial brand team, that responsible for the turnaround at Tanishq. Post which, he experienced his first dot com adventure at Fabmart where he was head of the Jewelry and Watches Category. He then joined Platinum Guild International as head of their south markets looking after retail marketing. As head of modern trade marketing... Read More →


Thursday September 1, 2016 12:30pm - 12:50pm
Regency Ballroom

12:50pm

Networking Lunch
Thursday September 1, 2016 12:50pm - 2:00pm
Pre Function Area

2:00pm

Cracking the code for Revenue Growth: Great Customer Experiences with Technology Innovation
Customer expectations are rapidly evolving in a post-digital world Understand the key marketing capabilities that create business value Strategy and investment priorities to deliver effective customer experiences.

Speakers
avatar for Joe Stanhope

Joe Stanhope

Vice President & Principal Analyst, Forrester Research
Joe is a leading expert on the intersection of marketing and technology. His research focuses on exploring strategies for leveraging technology – including enterprise marketing software suites, cross channel campaign management, and identity management – to deliver engaging customer experiences. Joe also researches the long term trajectory of the marketing technology ecosystem and its implications for marketing... Read More →


Thursday September 1, 2016 2:00pm - 2:30pm
Regency Ballroom

2:30pm

Brands in the era of Artificial Intelligence!
This is the year of the chat bot! In this era of artificial intelligence (AI), bots are responding to queries, helping users find products, and even troubleshooting customer service issues. To stay ahead of the curve and create a good customer experience, smarter brands to go where the users are and create a presence on these platforms, while providing relevant and personalized one-to-one conversations with consumers. This panel will discuss the opportunities, challenges and how brands can increase their market share using this technology. 

Speakers
avatar for Amit Deshpande

Amit Deshpande

Vice President, Analytics, Epsilon
As vice president of Epsilon's Analytic Consulting Group, Amit explains his job simply as helping clients grow the customer base and revenue profitably. Not so simple is how he and his team go about achieving it. “We look to gain insight through segmentation, predictive modeling, profiling exercises, test and learn approaches, and proper measurement including cross-channel attribution,” he says. With ~20 years of... Read More →
avatar for Sachin Jaiswal

Sachin Jaiswal

Co-founder & CEO, niki.ai
I am a graduate from IIT Kharagpur. I started my career at Oracle as a Product Manager and after a year co-founded a data analytics startup, Innovaccer and now niki.ai. I am a firm believer of the power of technology, and its applications to build businesses at scale.
avatar for Nischal Shetty

Nischal Shetty

CEO, Crowdfire
Nischal is the Founder & CEO of Crowdfire, an app that helps over 15 million small and individual businesses succeed online. Even though he started his career as a developer, he is now focused on managing and scaling a fast-growing company. He was also featured in the Forbes India '30 Under 30 List' in 2014 for being a young entrepreneur.


Thursday September 1, 2016 2:30pm - 3:10pm
Regency Ballroom

3:10pm

Your refrigerator is connected to the internet, now what?
Discussion of how new data sources and interactions will factor into customer experiences and personalization. What’s a practical approach for incorporating the Internet of Things, such as wearables, the connected home, into marketing activities?

Speakers
avatar for Jeffrey Evans

Jeffrey Evans

Vice President of Digital, Asia Pacific, Epsilon
For over 20 years Jeff has been working at the intersection of Marketing & Technology in the IT&T and financial services sectors. During his career Jeff has worked with ICl, Fujitsu, Nortel Networks, American Express and Epsilon in roles that focus on ensuring marketing technology aligns with business strategy and delivers engaging customer experiences. | | While at American Express Jeff has rolled out CRM, Marketing... Read More →


Thursday September 1, 2016 3:10pm - 3:30pm
Regency Ballroom

3:30pm

Networking Tea/Coffee
Thursday September 1, 2016 3:30pm - 4:00pm
Pre Function Area

4:00pm

Marketing Software: Did it work as Promised?

Short Keynote

Speaker: Tracy Eiler, CMO, Inside View

 

Panel Discussion

Marketing Software: Did it work as Promised?

Right Message to the right person at the right time is the holy grail of marketing. Post CRM, Marketing Automation Software (MAS) is the most adapted and consumed Marketing Technology by companies. In this session we will discuss and understand from marketing leaders’ perspective on ROI from MAS and the measures & performance matrix, best practices and challenges.

Moderators
avatar for Tracy Eiler

Tracy Eiler

CMO, InsideView
Tracy Eiler has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for more than 20 years. She is the chief marketing officer at InsideView, the leader in market intelligence. InsideView gives sales and marketing teams the data, insights, and connections they need to drive revenue growth. | | Tracy has been both a marketing executive and consultant to a variety of business-to-business... Read More →

Speakers
avatar for Santosh Abraham

Santosh Abraham

Founder & Lead Analyst, ResearchNXT
Santosh is Founder & Lead Analyst at Research NXT, an innovative Market Research company that provides free, unbiased and in-depth research on trending Enterprise Technology topics to Business Leaders. Santosh has more than twelve years of experience in Product Development, Market Research, Demand Generation & GTM Strategy Consulting. | | Prior to Research NXT, Santosh was Co-Founder & CEO at LeadEnrich an award winning... Read More →
avatar for Tarun Jain

Tarun Jain

Head of Product, Monetization, Flipkart
Tarun heads product for marketing and advertising initiatives at Flipkart. He is responsible for driving business strategy, product, design, partnerships and customer adoption across his products. | | Before Flipkart, Tarun ran advertising, commerce and payments at Twitter in San Francisco, and SMB Advertising at Google in Mountain View, CA. He holds several patents in digital advertising, martech, commerce and payments solutions... Read More →
avatar for Julie Woods-Moss

Julie Woods-Moss

CEO - Global Nextgen Business & Chief Marketing Officer, Tata Communications Ltd.
Julie Woods-Moss is CEO of the Global Nextgen business and also Chief Marketing Officer at Tata Communications. As CEO, she is responsible for business with “silicon valleys” around the globe. Under Julie’s leadership, the Global Nextgen business grew to over $200 million in annual revenue with just under $1 billion in business under contract. As the CMO of Tata Communications since 2012, she is responsible for all... Read More →


Thursday September 1, 2016 4:00pm - 4:50pm
Regency Ballroom

4:50pm

Power of Social Marketing
Speakers
avatar for Gul Panag

Gul Panag

Actor, Entrepreneur, Fitness Advocate and Activist, Mobiefit Technologies Pvt Ltd.
Gul is an actor, entrepreneur, political activist, runner and a fitness advocate. She is a frontline advocate and activist who regularly facilitates dialogue and debate on critical issues of gender equality and justice, environment issues, fundamental rights, secularism, corruption and political accountability. Gul holds a Masters degree in Political Science and is affiliated with the Aam Aadmi Party. Her social and political activism... Read More →


Thursday September 1, 2016 4:50pm - 5:10pm
Regency Ballroom

5:10pm

The Story of Content: Will it be the King?
Content is clearly disrupting the traditional marketing approach as today’s Millennial consumers are in complete control of what they want to engage in. This session will discuss  the importance of Content in all online platforms including Video marketing, social media.

Moderators
avatar for Roopak Saluja

Roopak Saluja

Founder & Chief Executive Officer, The 120 Media Collective & Sooperfly
On Campaign Asia-Pacific's '40 Under 40' in 2014, Roopak Saluja is Founder & Chief Executive Officer of two companies- The 120 Media Collective - a communications & content group comprising subsidiaries, Jack in the Box Worldwide, Sniper and Bang Bang Films; and Sooperfly - a new media company, building content brands direct-to-audiences.

Speakers
avatar for Malini Agarwal

Malini Agarwal

Founder & Creative Director, MissMalini Publishing, MissMalini Publishing
Malini Agarwal a.k.a MissMalini is the Founder & Creative Director of MissMalini Publishing, a leading new media network that creates highly engaging, multi-platform content geared towards India's Internet Generation. | | Malini is India's first and most famous celebrity blogger & social media personality, having pioneered Indian lifestyle blogging with MissMalini.com in 2008. The website today... Read More →


Thursday September 1, 2016 5:10pm - 5:50pm
Regency Ballroom

5:50pm

Is technology killing creativity?

‘Imagination is more important than Knowledge’- Albert Einstein

Imagination denotes creativity, with technology, everything has changed the way people do things starting from writing to sales. This session will weigh the pros and cons of technology and whether it has changed us for better or worse in furthering human imagination.

Moderators
avatar for Bobby Pawar

Bobby Pawar

MD, CCO - South Asia, Publicis Communications Pvt. Ltd.
Sometimes the best description of a man is what he has done. | Bobby Pawar is the Managing Director and Chief Creative Officer Of Publicis South Asia. He is widely recognized as one of the finest creatives in the country and one of the most influential people in advertising. | He was Campaign Asia’s 2011 Creative Person of the Year for India and South Asia, at their Agency Of The Year Awards. He is two time Copywriter of the... Read More →

Speakers
avatar for Vikas Mehta

Vikas Mehta

Group CMO & President, Marketing Services, MullenLowe Lintas Group, India
Vikas has worked with the global MullenLowe Group since 2006 in various leadership roles. He’s lived in India, VietNam and Singapore; and managed agencies|businesses across 15 countries in the Asia-Pacific region. | | He moved to India in 2013 to head marketing for MullenLowe Lintas Group as the first CMO in Indian advertising. In 2015, he was given an additional mandate to run marketing services for the group as President. His... Read More →


Thursday September 1, 2016 5:50pm - 6:40pm
Regency Ballroom

6:40pm

Closing Remarks
Thursday September 1, 2016 6:40pm - 6:45pm
Regency Ballroom

6:45pm

Networking over Wine and Cheese
Thursday September 1, 2016 6:45pm - 8:00pm
Pre Function Area