As vice president of Epsilon's Analytic Consulting Group, Amit explains his job simply as helping clients grow the customer base and revenue profitably. Not so simple is how he and his team go about achieving it. “We look to gain insight through segmentation, predictive modeling, profiling exercises, test and learn approaches, and proper measurement including cross-channel attribution,” he says. With ~20 years of experience and expertise in B2B and B2C analytics, Amit also shares his knowledge through thought-leadership speaking engagements at client and industry events. Prior to Epsilon, Amit directed marketing analytics at FedEx, where he helped move the company to an integrated multi-channel marketing approach.

When not having a ball with data, he enjoys spending time with his daughters, ages nine and six. Being an occasional golfer and a passionate player in customer data, Amit says he feels like Jordan Spieth on the fairway when engaged in marketing analytics. “I get really excited when I do my job; I get paid for doing what I love to do,” he says.