Tracy Eiler has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for more than 20 years. She is the chief marketing officer at InsideView, the leader in market intelligence. InsideView gives sales and marketing teams the data, insights, and connections they need to drive revenue growth.

Tracy has been both a marketing executive and consultant to a variety of business-to-business enterprise software companies including Get Satisfaction, Replicon, Cloud9, MarkLogic, Postini, and Business Objects.

She is the author of a new business book on sales and marketing alignment called “Aligned to Achieve: How to United Your Sales & Marketing Teams Into a Single Force for Growth”. The book will be released by Wiley in October 2016.

Tracy has a BA in sociology from the University of Michigan.